Dan Lin, Roy Lee Counter Sue Legendary over ‘Godzilla’






LOS ANGELES (TheWrap.com) – Producers Dan Lin, Roy Lee and Doug Davison have hit back at Legendary Pictures over “Godzilla,” filing a cross complaint Thursday in L.A. Superior Court seeking millions in damages and credit for their contributions to the upcoming movie.


Lin, Lee and Davison allege breach of contract and mistreatment, rehashing the history of how they came to work with Legendary. They began work in 2009 and helped Legendary secure the rights because they were assured they’d be treated well.






“Apparently, Legendary’s idea of treating the producers who brought them ‘Godzilla’ well included concocting a scheme to try to force them off the project, and depriving them of their screen credit and substantial fixed and backend compensation in order to keep more of the money and to aggrandize themselves,” the suit claims.


Legendary preemptively sued the producers last week to kick them off of the movie, anticipating a restraining order that could impede the looming production. Legendary unveiled its plans for the movie at Comic-Con last July, and has slated it for a 2014 release. It would begin production in Spring with Gareth Edward directing.


Legendary alleged that it had entered an agreement in March 2011 that gave the producers $ 25,000 in development money but no right to the intellectual property. In order to receive credit as a producer or backend money from the movie’s profits, their early work would need to be the basis for the movie.


Lin, Lee and Davison say they were responsible for bringing the rights to Legendary and never signed a written agreement because Legendary changed the terms of the deal. However, they say, Legendary had orally agreed to pay $ 1.3 million and three percent of first dollar cross receipts in addition to the development money.


Legendary has since hired a new writer, Frank Darabont, and sought other producers.


The producers are all based at Warner Bros., Legendary’s main partner – Lin at Lin Pictures and Lee and Davison for Vertigo Entertainment. Their suit against Legendary places most of the blame with president and chief creative officer Jon Jashni rather than CEO Thomas Tull.


However, they are still pointed in their claims, explaining that they “seek substantial punitive damages to make an example of Legendary so that it and no other studio will in the future treat their producers in this outrageous manner.”


Legendary had no comment on the suit.


(Pamela Chelin contributed to this report)


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Well: Holly the Cat's Incredible Journey

Nobody knows how it happened: an indoor housecat who got lost on a family excursion managing, after two months and about 200 miles, to return to her hometown.

Even scientists are baffled by how Holly, a 4-year-old tortoiseshell who in early November became separated from Jacob and Bonnie Richter at an R.V. rally in Daytona Beach, Fla., appeared on New Year’s Eve — staggering, weak and emaciated — in a backyard about a mile from the Richter’s house in West Palm Beach.

“Are you sure it’s the same cat?” wondered John Bradshaw, director of the University of Bristol’s Anthrozoology Institute. In other cases, he has suspected, “the cats are just strays, and the people have got kind of a mental justification for expecting it to be the same cat.”

But Holly not only had distinctive black-and-brown harlequin patterns on her fur, but also an implanted microchip to identify her.

“I really believe these stories, but they’re just hard to explain,” said Marc Bekoff, a behavioral ecologist at the University of Colorado. “Maybe being street-smart, maybe reading animal cues, maybe being able to read cars, maybe being a good hunter. I have no data for this.”

There is, in fact, little scientific dogma on cat navigation. Migratory animals like birds, turtles and insects have been studied more closely, and use magnetic fields, olfactory cues, or orientation by the sun.

Scientists say it is more common, although still rare, to hear of dogs returning home, perhaps suggesting, Dr. Bradshaw said, that they have inherited wolves’ ability to navigate using magnetic clues. But it’s also possible that dogs get taken on more family trips, and that lost dogs are more easily noticed or helped by people along the way.

Cats navigate well around familiar landscapes, memorizing locations by sight and smell, and easily figuring out shortcuts, Dr. Bradshaw said.

Strange, faraway locations would seem problematic, although he and Patrick Bateson, a behavioral biologist at Cambridge University, say that cats can sense smells across long distances. “Let’s say they associate the smell of pine with wind coming from the north, so they move in a southerly direction,” Dr. Bateson said.

Peter Borchelt, a New York animal behaviorist, wondered if Holly followed the Florida coast by sight or sound, tracking Interstate 95 and deciding to “keep that to the right and keep the ocean to the left.”

But, he said, “nobody’s going to do an experiment and take a bunch of cats in different directions and see which ones get home.”

The closest, said Roger Tabor, a British cat biologist, may have been a 1954 study in Germany which cats placed in a covered circular maze with exits every 15 degrees most often exited in the direction of their homes, but more reliably if their homes were less than five kilometers away.

New research by the National Geographic and University of Georgia’s Kitty Cams Project, using video footage from 55 pet cats wearing video cameras on their collars, suggests cat behavior is exceedingly complex.

For example, the Kitty Cams study found that four of the cats were two-timing their owners, visiting other homes for food and affection. Not every cat, it seems, shares Holly’s loyalty.

KittyCams also showed most of the cats engaging in risky behavior, including crossing roads and “eating and drinking substances away from home,” risks Holly undoubtedly experienced and seems lucky to have survived.

But there have been other cats who made unexpected comebacks.

“It’s actually happened to me,” said Jackson Galaxy, a cat behaviorist who hosts “My Cat From Hell” on Animal Planet. While living in Boulder, Colo., he moved across town, whereupon his indoor cat, Rabbi, fled and appeared 10 days later at the previous house, “walking five miles through an area he had never been before,” Mr. Galaxy said.

Professor Tabor cited longer-distance reports he considered credible: Murka, a tortoiseshell in Russia, traveling about 325 miles home to Moscow from her owner’s mother’s house in Voronezh in 1989; Ninja, who returned to Farmington, Utah, in 1997, a year after her family moved from there to Mill Creek, Wash.; and Howie, an indoor Persian cat in Australia who in 1978 ran away from relatives his vacationing family left him with and eventually traveled 1,000 miles to his family’s home.

Professor Tabor also said a Siamese in the English village of Black Notley repeatedly hopped a train, disembarked at White Notley, and walked several miles back to Black Notley.

Still, explaining such journeys is not black and white.

In the Florida case, one glimpse through the factual fog comes on the little cat’s feet. While Dr. Bradshaw speculated Holly might have gotten a lift, perhaps sneaking under the hood of a truck heading down I-95, her paws suggest she was not driven all the way, nor did Holly go lightly.

“Her pads on her feet were bleeding,” Ms. Richter said. “Her claws are worn weird. The front ones are really sharp, the back ones worn down to nothing.”

Scientists say that is consistent with a long walk, since back feet provide propulsion, while front claws engage in activities like tearing. The Richters also said Holly had gone from 13.5 to 7 pounds.

Holly hardly seemed an adventurous wanderer, though her background might have given her a genetic advantage. Her mother was a feral cat roaming the Richters’ mobile home park, and Holly was born inside somebody’s air-conditioner, Ms. Richter said. When, at about six weeks old, Holly padded into their carport and jumped into the lap of Mr. Richter’s mother, there were “scars on her belly from when the air conditioner was turned on,” Ms. Richter said.

Scientists say that such early experience was too brief to explain how Holly might have been comfortable in the wild — after all, she spent most of her life as an indoor cat, except for occasionally running outside to chase lizards. But it might imply innate personality traits like nimbleness or toughness.

“You’ve got these real variations in temperament,” Dr. Bekoff said. “Fish can by shy or bold; there seem to be shy and bold spiders. This cat, it could be she has the personality of a survivor.”

He said being an indoor cat would not extinguish survivalist behaviors, like hunting mice or being aware of the sun’s orientation.

The Richters — Bonnie, 63, a retired nurse, and Jacob, 70, a retired airline mechanics’ supervisor and accomplished bowler — began traveling with Holly only last year, and she easily tolerated a hotel, a cabin or the R.V.

But during the Good Sam R.V. Rally in Daytona, when they were camping near the speedway with 3,000 other motor homes, Holly bolted when Ms. Richter’s mother opened the door one night. Fireworks the next day may have further spooked her, and, after searching for days, alerting animal agencies and posting fliers, the Richters returned home catless.

Two weeks later, an animal rescue worker called the Richters to say a cat resembling Holly had been spotted eating behind the Daytona franchise of Hooters, where employees put out food for feral cats.

Then, on New Year’s Eve, Barb Mazzola, a 52-year-old university executive assistant, noticed a cat “barely standing” in her backyard in West Palm Beach, struggling even to meow. Over six days, Ms. Mazzola and her children cared for the cat, putting out food, including special milk for cats, and eventually the cat came inside.

They named her Cosette after the orphan in Les Misérables, and took her to a veterinarian, Dr. Sara Beg at Paws2Help. Dr. Beg said the cat was underweight and dehydrated, had “back claws and nail beds worn down, probably from all that walking on pavement,” but was “bright and alert” and had no parasites, heartworm or viruses. “She was hesitant and scared around people she didn’t know, so I don’t think she went up to people and got a lift,” Dr. Beg said. “I think she made the journey on her own.”

At Paws2Help, Ms. Mazzola said, “I almost didn’t want to ask, because I wanted to keep her, but I said, ‘Just check and make sure she doesn’t have a microchip.’” When told the cat did, “I just cried.”

The Richters cried, too upon seeing Holly, who instantly relaxed when placed on Mr. Richter’s shoulder. Re-entry is proceeding well, but the mystery persists.

“We haven’t the slightest idea how they do this,” Mr. Galaxy said. “Anybody who says they do is lying, and, if you find it, please God, tell me what it is.”

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N.T.S.B. Rules Out a Cause for Battery Fire on 787 Dreamliner





TOKYO — The National Transportation Safety Board has ruled out excess voltage as the cause of a battery fire on the Boeing 787 Dreamliner jet operated by Japan Airlines at Boston’s Logan Airport this month, the agency said on Sunday.




Last week, governments across the world grounded the Dreamliner jet after a problem with a lithium-ion battery on a second 787 plane flown by All Nippon Airways forced the jet to make an emergency landing in western Japan.


The agency said in a statement forwarded by a Boeing Japan representative that examination of the flight recorder data from the JAL B-787 airplane indicated that the battery in the auxiliary power unit “did not exceed its designed voltage of 32 volts.”


On Friday, a Japanese safety official told reporters that excessive electricity may have overheated the battery in the ANA-owned Dreamliner, which was forced to make an emergency landing at Japan’s Takamatsu airport last week.


American investigators have examined the lithium-ion battery that powered the auxiliary unit, where the battery fire started in the JAL plane, as well as several other components removed from the airplane, including wire bundles and battery management circuit boards, the safety agency statement said.


On Tuesday, the investigating group will convene in Arizona to test and examine the battery charger and download nonvolatile memory from the controller of the auxiliary power unit, it added.


The GS Yuasa Corporation of Japan makes the batteries for the Dreamliner, while Thales of France makes the control systems for the battery.


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Algeria reports deadly raid on gas installation













In Amenas


This photo released by EADS' Astrium Press shows a satellite view of the town of In Amenas in the Sahara desert.
(AFP Photo / January 19, 2013)





































































Algeria's four-day hostage standoff came to a bloody end Saturday when the country's special forces stormed the remote desert gas plant and killed 11 militants, but not before they in turn executed seven hostages, the state news agency reported.

The report, quoting a security source, didn't specify if any hostages or militants remained alive or give the nationalities of the dead.

Algerian authorities estimated that around 30 militants occupied the Ain Amenas on Wednesday and with 18 already reported dead, it appears the hostage crisis involving hundreds of plant workers is finally over.

There was no official count of how many hostages were still being held by the final group of militants holed up in the gas refinery on Saturday, but the militants themselves had reported they were still holding three Belgian, two Americans, a Japanese and a Briton.

The plant is jointly run by BP, Norway's Statoil and Algeria's state-owned oil company.

An international outcry mounted over the Algerians' handling of the crisis. Experts noted that this is how they have always dealt with terrorists, refusing to negotiate.

The standoff has put the spotlight on militancy plaguing the region and al-Qaida-linked groups roaming remote areas from Mali to Libya, threatening vital infrastructure and energy interests.


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Wired Science Space Photo of the Day: Sunset on Mars


On May 19th, 2005, NASA's Mars Exploration Rover Spirit captured this stunning view as the Sun sank below the rim of Gusev crater on Mars. This Panoramic Camera (Pancam) mosaic was taken around 6:07 in the evening of the rover's 489th martian day, or sol. Spirit was commanded to stay awake briefly after sending that sol's data to the Mars Odyssey orbiter just before sunset. This small panorama of the western sky was obtained using Pancam's 750-nanometer, 530-nanometer and 430-nanometer color filters. This filter combination allows false color images to be generated that are similar to what a human would see, but with the colors slightly exaggerated. In this image, the bluish glow in the sky above the Sun would be visible to us if we were there, but an artifact of the Pancam's infrared imaging capabilities is that with this filter combination the redness of the sky farther from the sunset is exaggerated compared to the daytime colors of the martian sky. Because Mars is farther from the Sun than the Earth is, the Sun appears only about two-thirds the size that it appears in a sunset seen from the Earth. The terrain in the foreground is the rock outcrop "Jibsheet", a feature that Spirit has been investigating for several weeks (rover tracks are dimly visible leading up to Jibsheet). The floor of Gusev crater is visible in the distance, and the Sun is setting behind the wall of Gusev some 80 km (50 miles) in the distance.


This mosaic is yet another example from MER of a beautiful, sublime martian scene that also captures some important scientific information. Specifically, sunset and twilight images are occasionally acquired by the science team to determine how high into the atmosphere the martian dust extends, and to look for dust or ice clouds. Other images have shown that the twilight glow remains visible, but increasingly fainter, for up to two hours before sunrise or after sunset. The long martian twilight (compared to Earth's) is caused by sunlight scattered around to the night side of the planet by abundant high altitude dust. Similar long twilights or extra-colorful sunrises and sunsets sometimes occur on Earth when tiny dust grains that are erupted from powerful volcanoes scatter light high in the atmosphere.


Image: NASA/JPL/Texas A&M/Cornell [high-resolution]


Caption: NASA/JPL/Texas A&M/Cornell

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Joshua Tree spider species named for U2′s Bono






JOSHUA TREE NATIONAL PARK, Calif. (AP) — It appeared Bono and arachnids didn’t mix when his “Spider-Man” musical had a rough Broadway run, but that didn’t keep a biologist from naming an actual spider species after the U2 singer.


Jason Bond of Alabama’s Auburn University has identified 33 new species of trapdoor spider, including three of them in the California desert at Joshua Tree National Park. The park’s namesake is featured in the title and cover of U2′s 1987 album, “The Joshua Tree.”






The Riverside Press-Enterprise (http://bit.ly/UWsRjW ) reports that Bond named two of the spiders after Indian tribes and one, A. bonoi, after Bono.


Bond has named other spider species after Angelina Jolie, Cesar Chavez and Stephen Colbert.


The trapdoor spider, found in the Southwestern U.S., is so-named because it makes a hatch to hide from prey.


___


Information from: The Press-Enterprise, http://www.pe.com


Entertainment News Headlines – Yahoo! News





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Business Briefing | Medicine: F.D.A. Clears Botox to Help Bladder Control



Botox, the wrinkle treatment made by Allergan, has been approved to treat adults with overactive bladders who cannot tolerate or were not helped by other drugs, the Food and Drug Administration said on Friday. Botox injected into the bladder muscle causes the bladder to relax, increasing its storage capacity. “Clinical studies have demonstrated Botox’s ability to significantly reduce the frequency of urinary incontinence,” Dr. Hylton V. Joffe, director of the F.D.A.’s reproductive and urologic products division, said in a statement. “Today’s approval provides an important additional treatment option for patients with overactive bladder, a condition that affects an estimated 33 million men and women in the United States.”


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Analysis: Amid Tears Lance Armstrong Leaves Unanswered Questions in Oprah Winfrey Interview





In an extensive interview with Oprah Winfrey that was shown over two nights, Lance Armstrong admitted publicly for the first time that he doped throughout his cycling career. He revealed that all seven of his Tour de France victories were fueled by doping, that he never felt bad about cheating, and that he had covered up a positive drug test at the 1999 Tour with a backdated doctor’s prescription for banned cortisone.




Armstrong, the once defiant cyclist, also became choked up when he discussed how he told his oldest child that the rumors about Armstrong’s doping were true.


Even with all that, the interview will most likely be remembered for what it was missing.


Armstrong had not subjected himself to questioning from anyone in the news media since United States antidoping officials laid out their case against him in October. He chose not to appeal their ruling, leaving him with a lifetime ban from Olympic sports.


He personally chose Winfrey for his big reveal, and it went predictably. Winfrey allowed him to share his thoughts and elicited emotions from him, but she consistently failed to ask critical follow-up questions that would have addressed the most vexing aspects of Armstrong’s deception.


She did not press him on who helped him dope or cover up his drug use for more than a decade. Nor did she ask him why he chose to take banned performance-enhancing substances even after cancer had threatened his life.


Winfrey also did not push him to answer whether he had admitted to doctors in an Indianapolis hospital in 1996 that he had used performance-enhancing drugs, a confession a former teammate and his wife claimed they overheard that day. To get to the bottom of his deceit, antidoping officials said, Armstrong has to be willing to provide more details.


“He spoke to a talk-show host,” David Howman, the director general of the World Anti-Doping Agency, said from Montreal on Friday. “I don’t think any of it amounted to assistance to the antidoping community, let alone substantial assistance. You bundle it all up and say, ‘So what?’


Jeffrey M. Tillotson, the lawyer for an insurance company that unsuccessfully withheld a $5 million bonus from Armstrong on the basis that he had cheated to win the Tour de France in 2004, said his client would make a decision over the weekend about whether to sue Armstrong. If it proceeds, the company, SCA Promotions, will seek $12 million, the total it paid Armstrong in bonuses and legal fees.


“It seemed to us that he was more sorry that he had been caught than for what he had done,” Tillotson said. “If he’s serious about rehabbing himself, he needs to start making amends to the people he bullied and vilified, and he needs to start paying money back.”


Armstrong, who said he once believed himself to be invincible, explained in the portion of the interview broadcast Friday night that he started to take steps toward redemption last month. Then, after dozens of questions had already been lobbed his way, he became emotional when he described how he told his 13-year-old son, Luke, that yes, his father had cheated by doping. That talk happened last month over the holidays, Armstrong said as he fought back tears.


“I said, listen, there’s been a lot of questions about your dad, my career, whether I doped or did not dope, and I’ve always denied, I’ve always been ruthless and defiant about that, which is probably why you trusted me, which makes it even sicker,” Armstrong said he told his son, the oldest of his five children. “I want you to know it’s true.”


At times, Winfrey’s interview seemed more like a therapy session than an inquisition, with Armstrong admitting that he was narcissistic and had been in therapy — and that he should be in therapy regularly because his life was so complicated.


In the end, the interview most likely accomplished what Armstrong had hoped: it was the vehicle through which he admitted to the public that he had cheated by doping, which he had lied about for more than a decade. But his answers were just the first step to clawing back his once stellar reputation.


On Friday, Armstrong appeared more contrite than he had during the part of the interview that was shown Thursday, yet he still insisted that he was clean when he made his comeback to cycling in 2009 after a brief retirement, an assertion the United States Anti-Doping Agency said was untrue. He also implied that his lifetime ban from all Olympic sports was unfair because some of his former teammates who testified about their doping and the doping on Armstrong’s teams received only six-month bans.


Richard Pound, the founding chairman of WADA and a member of the International Olympic Committee, said he was unmoved by Armstrong’s televised mea culpa.


“If what he’s looking for is some kind of reconstruction of his image, instead of providing entertainment with Oprah Winfrey, he’s got a long way to go,” Pound said Friday from his Montreal office.


Armstrong acknowledged to Winfrey during Friday’s broadcast that he has a long way to go before winning back the public’s trust. He said he understood why people recently turned on him because they felt angry and betrayed.


“I lied to you and I’m sorry,” he said before acknowledging that he might have lost many of his supporters for good. “I am committed to spending as long as I have to to make amends, knowing full well that I won’t get very many back.”


Armstrong also said that the scandal has cost him $75 million in lost sponsors, all of whom abandoned him last fall after Usada made public 1,000 pages of evidence that Armstrong had doped.


“In a way, I just assumed we would get to that point,” he said of his sponsors’ leaving. “The story was getting out of control.”


In closing her interview, Winfrey asked Armstrong a question that left him perplexed.


“Will you rise again?” she said.


Armstrong said: “I don’t know. I don’t know. I don’t know what’s out there.”


Then, as the interview drew to a close, Armstrong said: “The ultimate crime is the betrayal of these people that supported me and believed in me.”


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Reactions to Lance Armstrong's confession not favorable









Lance Armstrong called himself a lot of names -- liar, bully, jerk and even humanitarian -- in the first part of his taped interview with Oprah Winfrey on Thursday night.


Nevertheless, early reactions suggest that his performance was found lacking, a response the disgraced former cycling champion isn't used to hearing.


"It kind of reminded me of Tiger Woods coming clean," said Scott Allison, a psychology professor at the University of Richmond who has studied fallen heroes in American society. "For people like Tiger Woods and Lance Armstrong, it's so foreign to admit wrongdoing that they are out of their element. ... It can come across as robotic."





PHOTOS: Lance Armstrong through the years


"He's a liar, and it never stops," said Kathy LeMond, whose husband, Greg, won three Tour de France titles and later questioned Armstrong's success. "I don't think he's sorry."


Another wife of a former Armstrong teammate, Betsy Andreu, was more harsh. She and husband Frankie had said they were in a hospital room in 1996 when Armstrong told cancer doctors that he had used performance-enhancing drugs.


She later testified about the incident and began cooperating with a reporter working on a book about doping allegations against Armstrong. He responded by berating her and others who raised questions about his use of the drugs.


More recently, he said, he'd reached out to her to apologize.


"This was a guy who used to be my friend, who decimated me," Andreu told CNN's Anderson Cooper. "He could have come clean. He owed it to me. He owes it to the sport that he destroyed."


PHOTOS: Sports scandals, present and past


The president of the World Anti-Doping Agency, which has said Armstrong can only be considered for a return to sanctioned competition if he provides details and names people involved in doping, didn't buy Armstrong's assertion that at the time he didn't consider himself to be cheating.

"He was wrong, he cheated and there was no excuse for what he did," John Fahey told the Associated Press. "If he was looking for redemption, he didn't succeed in getting that. My feeling after watching the interview is that he indicated that he probably would not have gotten caught if he hadn't returned to the sport.


"He didn't name names, he didn't say who supplied him, what officials were involved," Fahey added.


From a marketing standpoint, the first half of the Winfrey interview appeared to do little to begin the public healing process.


"After reflecting on part one, I feel Lance neither did well in the interview nor achieved the goals he was likely seeking from the Oprah appearance," marketing expert Ken Ungar, president of U/S Sports Advisors, said in an interview with the Austin American-Statesman newspaper. "From a technical perspective of a marketing professional providing advice to athlete clients on PR and crisis management, I'd note the following: He seemed to lack real empathy; he lacked contrition and didn't address his plans for the future; and he parsed his words too finely, as if he was trying hard to 'win' the interview.


Travis Tygart, chief executive of the U.S. Anti-Doping Agency, was only slightly more impressed.


"His admission that he doped throughout his career is a small step in the right direction," Tygart said in a statement. "But if he is sincere in his desire to correct his past mistakes, he will testify under oath about the full extent of his doping activities."


The Livestrong Foundation, long affiliated with Armstrong, offered a statement with mixed sentiments: "We at the Livestrong Foundation are disappointed by the news that Lance Armstrong misled people during and after his cycling career, including us.


”Even in the wake of our disappointment, we also express our gratitude to Lance as a survivor for the drive, devotion and spirit he brought to serving cancer patients and the entire cancer community. Lance is no longer on the foundation's board, but he is our founder, and we will always be grateful to him for creating and helping to build a foundation that has served millions struggling with cancer."


Armstrong still has the second part of the interview, which is to be shown at 9 p.m. EST/PST Friday on the Oprah Winfrey Network, to make his case. It is to be streamed live at 6 p.m. PST on Oprah.com.


In it, Winfrey is expected to turn to the topics of his family, his sponsors, Livestrong and a return to competition.


ALSO:


Armstrong tells Winfrey that cancer battle made him a bully


Bill Dwyre: Lance Armstrong picks wrong way to come clean


Photos: Lance, Oprah and recent TV apologies and confessions






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Become the Ashton Kutcher of Subscription Swag, Before He Does



If you’ve always wanted to create your own monthly subscription box, social commerce startup The Fancy will now do the hard work for you. And here’s the beauty part: They pay you a chunk of every sale.


Starting now, anyone – yes, you – can sign up to make their own Fancy subscription box. You can sign up by e-mailing myfancybox@thefancy.com and once they set you up, you get to pick from a list of popular products on The Fancy, or add anything else you like from the internet, so long as isn’t deemed inappropriate by the startup’s staff (think offensive t-shirts, weapons, or drugs). The Fancy says it is looking for all kinds of people to make boxes, says a company spokesperson. That might seem like a risky business decision, but the company won’t procure any of the products for a box until one sells.


The Fancy will take care of the rest, including packing and shipping the box, and handling the transaction. You’re expected to share your box on Facebook, Twitter, and any other social networks you use to get the word out (and bring more traffic to The Fancy). You keep half the profits from your box sales.



Fancy gained attention last year as not only a Pinterest rival, where you could save images from around the internet, but also as store that actually sold most of the products that others had shared to the site. Instead of finding a cool product on Pinterest and then hunting around to buy it online, you can easily buy that leather bicycle wine rack you fell in love with right from The Fancy. That move to turn pretty pictures into revenue helped The Fancy raise a $26 million round of funding, and spark rumors that Apple was interested in acquiring the company.


In the fall of 2012, the company jumped on the subscription services bandwagon by offering monthly boxes of goodies from the site, picked by the staff. Now its opening that service up to anyone to make their own box.


The first user-created Fancy box hails from actor and investor Ashton Kutcher, who promises to fill his boxes with “the dopest stuff on The Fancy.” Called the A+ box, the box contains $90 worth of stuff and sells for $45. From pictures of the first few A+ boxes, we see mustache bandaids, a bearded beanie, and a (probably faux) Chanel iPhone case.


Since anyone can create a new The Fancy subscription box, we’re secretly hoping a few other Silicon Valley celebrities will sign up as well. There could be the “Best Dressed Tech Billionaire” box, filled with skinny ties and Scott Morrison denim, created by Jack Dorsey, who happens to be an investor in The Fancy; the “Chic Working Mom” box with a mix of stylish kids’ toys and striped tops from Marissa Mayer; and the “Young Fast-Paced CEO” box by Box CEO Aaron Levie, with several pounds of coffee, the latest business read, and ear plugs.


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