Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Listen to David Bowie's First Album in 10 Years for Free Online (Legally)











You don’t have to wait until March 12 to find out whether David Bowie’s first album in a decade is more Tin Machine than Low; the long-awaited The Next Day is already available, streaming in full on iTunes for a limited period pre-release.


The stream continues Bowie’s current interest in previewing content from the album for free online before release; videos for both “Where Are We Now?” and “The Stars (Are Out Tonight)” debuted on YouTube in the last month with little fanfare, like this stream. Although iTunes’ page for the stream lacks any information about the individual songs, The Next Day’s track listing is as follows:


01. The Next Day 3:51
02. Dirty Boys 2:58
03. The Stars (Are Out Tonight) 3:56
04. Love Is Lost 3:57
05. Where Are We Now? 4:08
06. Valentine’s Day 3:01
07. If You Can See Me 3:16
08. I’d Rather Be High 3:53
09. Boss Of Me 4:09
10. Dancing Out In Space 3:24
11. How Does The Grass Grow 4:33
12. (You Will) Set The World On Fire 3:30
13. You Feel So Lonely You Could Die 4:41
14. Heat 4:25


Deluxe version bonus tracks:
15. So She 2:31
16. Plan 2:34
17. I’ll Take You There 2:44


The stream will remain available until March 11.






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Crowdsourced 'Maker Map' Charts Nearby Hackerspaces and Hardware Shops



We’ve long been fascinated with makerspaces, the DIY equivalent of co-ops. They make projects possible by offering tools and classes at a shared cost to those who otherwise wouldn’t have access. If you’re lucky enough to live in a maker-dense region, you’ve likely got plenty of options, from niche shops like the Bike Kitchen to multi-use spaces like TechShop.


San Francisco is one such locale, with such a robust community of builder resources that people needed a tool to keep tabs on them all. So The Maker Map was born. Created by Renee DiResta and Nick Pinkston, the open source DIY outlet-tracking Google Map tries to illuminate all the SF makerspaces and related establishments, dividing them by category and plotting them out geographically.


The project, which started at a hackathon at DiResta’s office, is doubly open source. Not only do Pinkston and DiResta draw on the crowd for data (you can add resources that aren’t yet on the map), the whole project is forked on GitHub, so users can help develop the map itself.


“We kept finding ourselves having the same conversations with people,” says DiResta, an associate at O’Reilly Alphatech Ventures. “Like, where can I get this done? Or hey, I’ve got my prototype, what do I do next?”


“People would ask me for this stuff constantly,” says Pinkston, who has founded several companies including Cloudfab, a distributed manufacturing company, and the upcoming Plethora, an automated manufacturing company. “And I was like oh, it would be nice to have a place I could send them, that they would know where to get it instead of bothering me.”


Pinkston also likes to build. His latest creation was a prototype machine tool-tending robot for Plethora, built primarily at TechShop in San Francisco. As a transplant from Pittsburgh (he founded Hackpittsburgh.org), Pinkston didn’t know as many places to source materials for it. Hence, the map.


Initially limited to the San Francisco Bay Area, the map expanded rapidly as makers kept adding their favorite shops, suppliers, and fabricators around the world. And although their help has helped the project reach new users, the growth may ultimately require community organizers around the world to help keep the information accurate and up to date.


“Otherwise, somebody sitting in San Francisco is going to have to try to validate data that’s being input from France,” says DiResta. “People who are on the ground there have a better sense of what’s going on in France than I do in San Francisco.”


“The hardest thing is the curation,” Pinkston says. “It can become like Yelp. And I mean that in a pejorative way. Stuff doesn’t mean anything, it’s not really useful.”


But with the right people involved, that’s more of a boon than a detriment.


“The coolest thing about what you’re seeing now is how totally different it looks from what I pushed a month ago,” says DiResta. “And that’s because of the community around it.”


People jumped in with design and UX know-how, helping turn it into a collaborative effort that continues to spread.


“It’s nice to have a work in progress that a community is really excited about,” DiResta says.


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Rodent Mind Meld: Scientists Wire Two Rats' Brains Together



It’s not exactly a Vulcan mind meld, but it’s not far off. Scientists have wired the brains of two rats together and shown that signals from one rat’s brain can help the second rat solve a problem it would otherwise have no clue how to solve.


The rats were in different cages with no way to communicate other than through the electrodes implanted in their brains. The transfer of information from brain to brain even worked with two rats separated by thousands of kilometers, one in a lab in North Carolina and another in a lab in Brazil.


“We basically created a computational unit out of two brains,” says neuroscientist Miguel Nicolelis of Duke University, who led the study.


Nicolelis is a leading figure in brain-machine interface research and the man behind a bold plan to develop a brain-controlled exoskeleton that would allow a paralyzed person to walk onto the field and kick a soccer ball at the opening ceremony of next year’s World Cup in Brazil.


He says the new findings could point the way to future therapies aimed at restoring movement or language after a stroke or other brain injury by using signals from a healthy part of the brian to retrain the injured area. Other researchers say it’s an interesting idea, but it’s a long way off.


But Nicolelis’s group is known for pushing the envelope. Previously, they have given monkeys an artificial sense of touch they can use to distinguish the “texture” of virtual objects. More recently, they gave rats the ability to detect normally invisible infrared light by wiring an infrared detector to a part of the brain that processes touch. All this work, Nicolelis says, is relevant to developing neural prostheses to restore sensory feedback to people with brain injuries.


In the new study, the researchers implanted small electrode arrays in two regions of the rats’ brains, one involved in planning movements, and one involved in the sense of touch.


Then they trained several rats to poke their noses and whiskers through a small opening in the wall of their enclosure to determine its width. The scientists randomly changed the width of the opening to be either narrow or wide for each trial, and the rats had to learn to touch one of two spots depending on its width. They touched a spot to the right of the opening when it was wide and the spot on the left when it was narrow. When they got it correct, they received a drink. Eventually they got it right 95 percent of the time.


Next, the team wanted to see if signals from the brain of a rat trained to do this task could help another rat in a different cage choose the correct spot to poke with its nose — even if it had no other information to go on.


They tested this idea with another group of rats that hadn’t learned the task. In this experiment, one of these new rats sat in an enclosure with two potential spots to receive a reward but without an opening in the wall. On their own, they could only guess which of the two spots would produce a rewarding drink. As expected, they got it right 50 percent of the time.


Then the researchers recorded signals from one of the trained rats as it did the nose-poke task and used those signals to stimulate the second, untrained rat’s brain in a similar pattern. When it received this stimulation, the second rat’s performance climbed to 60 or 70 percent. That’s not nearly as good as the rats who could actually use their sense of touch to solve the problem, but it’s impressive given that the only information they had about which spot to chose came from another animal’s brain, Nicolelis says.


Both rats had to make the correct choice, otherwise neither one got a reward. When that happened, the first rat tended to make its decision more quickly on the next trial, and its brain activity seemed to send a clearer signal to the second rat, the team reports today in Scientific Reports. That suggests to Nicolelis that the rats were learning to cooperate.


The brain-to-brain communication link enables the rats to collaborate in a novel way, he says. ”The animals compute by mutual experience,” he said. ”It’s a computer that evolves, that’s not set by instructions or an algorithm.”


From an engineering perspective, the work is a remarkable demonstration that animals can use brain-to-brain communication to solve a problem, said Mitra Hartmann, a biomedical engineer who studies rats’ sense of touch at Northwestern University. “This is a first, to my knowledge, although the enabling technology has been around for a while.”


“From a scientific point of view, the study is noteworthy for the large number of important questions it raises, for example, what allows neurons to be so ‘plastic’ that the animal can learn to interpret the meaning of a particular stimulation pattern,” Hartmann said.


“It’s a pretty cool idea that they’re in tune with each other and working together,” said neuroscientist Bijan Pesaran of New York University. But Pesaran says he could use some more convincing that this is what’s actually going on. For example, he’d like to see the researchers extend the experiment to see if the rats on the receiving end of the brain-to-brain communication link could improve their performance even more. ”If you could see them learning to do it better and faster, then I’d really be impressed.”


Pesaran says he’s open to the idea that brain-to-brain communication could one day be used to rehabilitate brain injury patients, but he thinks it might be possible to accomplish the same thing by stimulating the injured brain with computer-generated patterns of activity. ”I don’t get why you’d need another brain to do that,” he said.


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Doctors Supercharge Their iPads With Box.net



Doctors love their iPads — even more than you might think.


Over in Winston-Salem, North Carolina, a group of more than 60 doctors have revamped their mobile phones and iPads for use in emergency departments across the region with a little help from a familiar application: the popular Box.net file-sharing services. Using Box, they’ve built a new system that lets them share procedures, journal articles and — perhaps most importantly — conversations.


It’s a small step, but doctors like Iltifat Husain at the Wake Forest Baptist Medical Center love the thing.


Husain is a big advocate of mobile devices. He edits a website for iPad-loving doctors called iMedicalApps.com. But the collaborative cloud computing thing really clicked for Husain — an emergency medicine resident physician at Wake Forest — when he was still testing the service back in October. He was at a remote emergency room in Greensboro, North Carolina, where a patient came in with fluid on the belly. Husain needed to perform a procedure called an abdominal paracentesis to drain the fluid. It’s not the kind of procedure that most doctors do every day, so Husain gave himself a quick refresher on the procedure.


A year earlier, this would have meant trudging over to the ER’s workstation and looking up a PDF on the hospital’s intranet. Instead, he tapped open the Box software on his mobile phone and looked it up right there.


It saved maybe a handful of minutes. But for Husain, minutes count. “In the ER, the faster I can do something, the more time I can spend with other patients,” he says.


Doctors may be the people who change our lives most profoundly with cutting-edge science and drugs, but the sad truth is that medicine is only just starting to enter the digital era, says Eric J.Topol, director of the Scripps Translational Science Institute and the author of, Creative Destruction of Medicine, a 2012 book about how digital technology is changing health care. “Medicine is ultra-conservative, historically.”


But it’s also an area that’s most primed for change. As the digital walls go down, doctors are becoming better about sharing information with their patients, and with other doctors.


Last year, a startup called Doximity launched a kind of social network for doctors — letting them share information, ask each other questions, and even provide referrals. It now has more than 100,000 doctors.


At Wake Forest, the Box set-up isn’t a full-fledged social network. It’s a document sharing workhorse. And with hundreds of journal articles and procedures — all uploaded, available via mobile phone and set up for comments — the system has in just a few short months become an important tool for the doctors who use it.


More than that, it’s also a great learning tool for residents, says James O’Neill, an M.D. and assistant professor with the hospital’s department of emergency medicine.


Online discussions have replaced the residents monthly “Journal Club” meetings, where doctors meet do discuss the latest medical research. The system gives them an easy-to-use discussion platform where doctors and residents can debate what works and what does not work, direct from the emergency department. “When the residents find something that works for them, they can get it up there,” O’Neill says.


“We’ve been able to create this community in the cloud among residents,” says Husain. “You can literally have free flowing comments using Box, which really has the potential to change the way medical education is done.”


Topol says that this kind of social document sharing is only the beginning of a bigger shift that he’d like to see as the medical profession takes a cue from everyone else on the Internet and becomes better about collaborating and sharing information. “It’s a nice baby step, but it’s not a giant thing in the way that medicine is going to be shifting,” he says.


“We just have to take the walls down and we haven’t even started to do that yet.”


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The Court of Public Opinion Is About Mob Justice and Reputation as Revenge



Recently, Elon Musk and The New York Times took to Twitter and the internet to argue the data – and their grievances — over a failed road test and car review. Meanwhile, an Applebee’s server is part of a Change.org petition to get her job back after posting a pastor’s no-tip receipt comment online. And when he wasn’t paid quickly enough, a local Fitness SF web developer rewrote the company’s webpage to air his complaint.


All of these “cases” are seeking their judgments in the court of public opinion. The court of public opinion has a full docket; even brick-and-mortar establishments aren’t immune.


More and more individuals — and companies — are augmenting, even bypassing entirely, traditional legal process hoping to get a more favorable hearing in public.




Every day we have to interact with thousands of strangers, from people we pass on the street to people who touch our food to people we enter short-term business relationships with. Even though most of us don’t have the ability to protect our interests with physical force, we can all be confident when dealing with these strangers because — at least in part — we trust that the legal system will intervene on our behalf in case of a problem. Sometimes that problem involves people who break the rules of society, and the criminal courts deal with them; when the problem is a disagreement between two parties, the civil courts will. Courts are an ancient system of justice, and modern society cannot function without them.


What matters in this system are the facts and the laws. Courts are intended to be impartial and fair in doling out their justice, and societies flourish based on the extent to which we approach this ideal. When courts are unfair — when judges can be bribed, when the powerful are treated better, when more expensive lawyers produce more favorable outcomes — society is harmed. We become more fearful and less able to trust each other. We are less willing to enter into agreement with strangers, and we spend more effort protecting our own because we don’t believe the system is there to back us up.


The court of public opinion is an alternate system of justice. It’s very different from the traditional court system: This court is based on reputation, revenge, public shaming, and the whims of the crowd. Having a good story is more important than having the law on your side. Being a sympathetic underdog is more important than being fair. Facts matter, but there are no standards of accuracy. The speed of the internet exacerbates this; a good story spreads faster than a bunch of facts.


This court delivers reputational justice. Arguments are measured in relation to reputation. If one party makes a claim against another that seems plausible, based on both of their reputations, then that claim is likely to be received favorably. If someone makes a claim that clashes with the reputations of the parties, then it’s likely to be disbelieved. Reputation is, of course, a commodity, and loss of reputation is the penalty this court imposes. In that respect, it less often recompenses the injured party and more often exacts revenge or retribution. And while those losses may be brutal, the effects are usually short-lived.


Reputation is, of course, a commodity, and loss of reputation is the penalty this court imposes.


The court of public opinion has significant limitations. It works better for revenge and justice than for dispute resolution. It can punish a company for unfairly firing one of its employees or lying in an automobile test drive, but it’s less effective at unraveling a complicated patent litigation or navigating a bankruptcy proceeding.


In many ways, this is a return to a medieval notion of “fama,” or reputation. In other ways, it’s like mob justice: sometimes benign and beneficial, sometimes terrible (think French Revolution). Trial by public opinion isn’t new; remember Rodney King and O.J. Simpson?


Mass media has enabled this system for centuries. But the internet, and social media in particular, has changed how it’s being used.


Now it’s being used more deliberately, more often, by more and more powerful entities as a redress mechanism. Perhaps because it’s perceived to be more efficient or perhaps because one of the parties feels they can get a more favorable hearing in this new court, but it’s being used instead of lawsuits. Instead of a sideshow to actual legal proceedings, it is turning into an alternate system of dispute resolution and justice.


Part of this trend is because the internet makes taking a case in front of the court of public opinion so much easier. It used to be that the injured party had to convince a traditional media outlet to make his case public; now he can take his case directly to the people. And while it’s still a surprise when some cases go viral while others languish in obscurity, it’s simply more effective to present your case on Facebook or Twitter.


Instead of a sideshow to actual legal proceedings, the court of public opinion is turning into an alternate system of dispute resolution and justice.


Another reason is that the traditional court system is increasingly viewed as unfair. Today, money can buy justice: not by directly bribing judges, but by hiring better lawyers and forcing the other side to spend more money than they are able to. We know that the courts treat the rich and the poor differently, that corporations can get away with crimes individuals cannot, and that the powerful can lobby to get the specific laws and regulations they want — irrespective of any notions of fairness.


Smart companies have already prepared for battles in the court of public opinion. They’ve hired policy experts. They’ve hired firms to monitor Facebook, Twitter, and other internet venues where these battles originate. They have response strategies and communications plans in place. They’ve recognized that while this court is very different from the traditional legal system, money and power does count and that there are ways to tip the outcomes in their favor: For example, fake grassroots movements can be just as effective on the internet as they can in the offline world.


It’s time we recognize the court of public opinion for what it is — an alternative crowd-enabled system of justice. We need to start discussing its merits and flaws; we need to understand when it results in justice, and how it can be manipulated by the powerful. We also need to have a frank conversation about the failings of the traditional justice scheme, and why people are motivated to take their grievances to the public. Despite 24-hour PR firms and incident-response plans, this is a court where corporations and governments are at an inherent disadvantage. And because the weak will continue to run ahead of the powerful, those in power will prefer to use the more traditional mechanisms of government: police, courts, and laws.


Social-media researcher Danah Boyd had it right when she wrote here in Wired: “In a networked society, who among us gets to decide where the moral boundaries lie? This isn’t an easy question and it’s at the root of how we, as a society, conceptualize justice.” It’s not an easy question, but it’s the key question. The moral and ethical issues surrounding the court of public opinion are the real ones, and ones that society will have to tackle in the decades to come.


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Amazon May Seem Unstoppable, But Google Is Powering the Counterattack



Back in 1990, other stores still had a chance against Walmart. As recalled in Charles Fishman’s The Wal-Mart Effect, a great history of the rise of the retail giant, it was that year when Walmart surpassed Kmart in sales. It wasn’t until 1992 that Walmart sold more than Sears. But by 2011, Walmart had higher sales worldwide than the combined total sales of the next six biggest retailers: Kroger, Target, Walgreens, Costco, Home Depot and CVS.


That year, Amazon ranked 15th on the list of overall largest retailers. Its sales for the past year, however, are likely to bump it to at least number seven in the rankings, ahead of CVS, and just a few billion behind Target. Amazon is bigger than Lowe’s, Best Buy, Safeway, Macy’s and Rite Aid, not to mention Kmart and Sears (now both part of the same company). Some Wall Street analysts believe Amazon’s sales could yet triple by 2016, which would make Walmart and Amazon the only two true rivals in retail.


The single best precedent for Amazon’s rise is Walmart’s own, and whether one day Amazon could top Walmart will be interesting to see. In the meantime, if its own experience offers any lesson, Amazon cannot rest. Though the company continues to cement its dominance as the internet’s default destination for buying stuff, a small army of little guys are seeking to peel off chunks of Amazon’s business, much as Amazon started out by taking aim at bookselling. And if Amazon was able to unseat so many iconic stores in just 15 years, then Jeff Bezos knows that the same could happen to him.


Bezos also knows that, unlike him, the startups biting Amazon’s ankles have an ally that sports a huge pair of shoulders on which to stand. Oh, and unlike Amazon, this giant – Google – makes huge profits.


Google’s increasingly aggressive effort to steal online retail from Amazon is turning into one of the most intriguing business battles of the year, and not just because of the sight of two behemoths pounding on each other. Google’s unique position in the internet’s infrastructure means that it can count on more than its own resources to take on Amazon. The search giant also serves as the platform from which everyone else trying to beat Amazon can use to fire their salvos. It’s a pretty high perch from which to take aim.


San Francisco-based Inkling is specifically shooting for Amazon’s book business. Founder and CEO Matt MacInnis observes that the Kindle isn’t especially well suited to the oversized, graphics-intensive layouts of many textbooks. Inkling seeks to overcome this limitation of traditional e-book formats through a layout engine specifically designed to re-envision textbooks for tablets, smartphones and the web.


But elegant design doesn’t take you far if most online shoppers are going straight to Amazon to buy books. That’s why Inkling has developed an information architecture based on the concept of “cards.” Each of the books is divided into chapters, and each chapter is divided into cards. A card contains what amounts to one quantum of useful information. Cards themselves are viewable for free on a limited basis; readers can buy Inkling’s books by the chapter. Each card also has its own URL, which means Inkling’s cards are what Google indexes.


Inkling is banking on the quality of the information in its cards to rise to the top of Google search results (and generate attention on social media) to get Inkling’s books noticed. People aren’t going to discover content through Inkling, MacInnis says. They’re going to discover Inkling through content.


With Google’s search results as a storefront, MacInnis believes his company can unlock the value of knowledge contained in books without arbitrarily tying buyers of digital content to an object in the physical world. “People are looking for knowledge,” he says. “They’re not looking for books. They never were.”


Challengers to Amazon in the broader retail realm are staking their value to an analogous belief. People want their stuff. They want it fast, for the lowest price possible and from someone they trust. And that someone doesn’t have to be Amazon.


Bigcommerce CEO Eddie Machaalani says more than 30,000 small and medium-sized business owners are running their online stores via his company’s shopping platform, which has processed more than $1.2 billion in transactions since launching in 2009. Machaalani describes Amazon as a “frenemy” to third-party sellers, who have become an increasingly important part of its strategy.


“Amazon can show they’re a friend to small and medium-sized businesses by offering them a platform that allows them to sell,” he says. “What they don’t do is allow you to control your own brand.”


Machaalani argues that businesses that rely on Amazon as the platform through which they sell their stuff lose their individual identity. No matter who actually provided the inventory, most customers will just think of what they bought as coming from Amazon. His company’s success hinges on businesses building their own strong, unique brand identity to attract shoppers to their own stores. And one of the key places that strong brand becomes visible, he says, is Google.


Big retailers seeking to play that same Google game don’t need online stores, which they already have. They need better online stores that get noticed. Silicon Valley startup Bloomreach does search-engine optimization on what CEO Raj De Datta describes as a big data scale. His company’s analytics engine crawls billions of webpages and parses a similar number of search queries and clicks to learn what webpages draw shoppers seeking particular products — and how Bloomreach’s clients can become those pages. By that measure, success means shoppers clicking through from Google to Bloomreach-powered sites like Williams-Sonoma and Nieman Marcus instead of Amazon, of course assuming they didn’t start out on Amazon in the first place.


“In order to aid that Google experience,” Datta says, “it’s really important that the websites behind Google provide a compelling experience.”


Getting shoppers to those individual retailer sites appears to have helped another Amazon rival. For $79 per year, ShopRunner offers unlimited two-day shipping from dozens of retailers you’d typically find at the mall. It’s a kind of Amazon Prime-in-a-box for stores like Toys”R”Us, PetSmart and Radio Shack. ShopRunner recently said that orders across its network more than doubled last year from the year before.


But the company is wary of giving Google too much credit. Since converting its product search results to all-paid listings last fall, Google appears to be driving a lot more traffic to its advertisers’ sites.


But Google’s bid to become the anti-Amazon destination for online shoppers cuts both ways, says Fiona Dias, ShopRunner’s chief strategy officer.


“Google will likely evolve from a friend of retailers to a foe,” she says. “Google Shopping just needs a ‘buy now’ button to become a retailer rival.”


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Wired Space Photo of the Day: Glowing Gas in Omega Nebula


This image is a colour composite of the Omega Nebula (M 17) made from exposures from the Digitized Sky Survey 2 (DSS2). The field of view is approximatelly 4.7 x 3.7 degrees.


Image: ESO/Digitized Sky Survey 2. Acknowledgment: Davide De Martin. [high-resolution]


Caption: ESO

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That Syncing Feeling



“Smart, or stylish?” That’s the question facing casual watch aficionados looking for a new, high-tech addition to their collection.

On one hand (er, wrist), you’ve got the Pebble and other smartwatch upstarts, which come with built-in smartphone connectivity, customizable screens, and burgeoning developer communities eager to feed their app ecosystems. They also, by and large, look like uninspired pieces of mass-produced Chinese plastic, and that’s because they are.


On the “stylish” end of the spectrum is … not much. Except this: Citizen’s Eco-Drive Proximity.


The Citizen learns the current time from your phone, and the watch’s hands spin around to the correct positions.


By all outward appearances, the Proximity looks like any another chronograph in a sea of handsome mechanical watches. It has all the features you’d expect, including a 24-hour dial, day and date, perpetual calendar and second time zone. But housed within its slightly oversized 46mm case is a Bluetooth 4.0 radio, so it’s capable of passing data over the new low-energy connectivity standard appearing in newer smartphones, including the iPhone 5 and 4S. And for now, the Promixity is only compatible with those Apple devices.


Initial pairing is relatively easy. After downloading Citizen’s notably low-rent iOS app, you can link the watch to your phone with a few turns and clicks on the crown.


The gee-whiz feature is the automatic time sync that takes place whenever you land in a different time zone. Once connected, the Citizen learns the current time from your phone, and the watch’s hands spin around to the correct positions — a welcome bit of easy magic, considering the initial setup is a tedious finger dance.



The watch can also notify you of incoming communications. Once you’ve configured the mail client (it only supports IMAP accounts), you’ll get notified whenever you get a new e-mail — there’s a slight vibration and the second hand sweeps over to the “mail” tab at the 10-o’clock position. If a phone call comes in, the second hand moves to the 11-o’clock marker. If the Bluetooth connection gets lost because the watch or phone is outside the 30-foot range, you get another vibration and the second hand moves to the “LL” indicator. And really, that’s the extent of the functionality around notifications.


But notable in its absence is the notification I’d like the most: text message alerts. And it’s not something Citizen will soon be rectifying because the dials and hardware aren’t upgradable.


I also experienced frequent connection losses, particularly when attending a press conference with scads of Mi-Fis and tethered smartphones around me. This caused dozens of jarring vibrations both on my wrist and in my pocket, followed by a raft of push notifications on my phone informing me of the issue. Reconnecting is easy (and generally happens automatically), but the lack of stability in certain environments matched with the limited capabilities of the notifications had me forgetting to reconnect and not even worrying about it later on.



But actually, I’m OK with that. I still like the fact that it never needs charging. Even though there aren’t any solar cells visible on the dial, the watch does have them. They’re hidden away beneath the dial, and yet they still work perfectly. And even when its flagship connectivity features aren’t behaving, it’s still a damn handsome watch. It feels solid, and it looks good at the office, out to dinner, or on the weekend — something very few other “smart” watches on the market can claim.


However, those things can be said of almost all of Citizen’s EcoDrive watches. The big distinguishing feature here is the Bluetooth syncing and notifications, and they just don’t work that well.


WIRED A smart watch you won’t be embarrassed to wear. Charges using light. Combines classic styling with cutting-edge connectivity. Subtle notifications keep you informed without dominating your attention.


TIRED Loses Bluetooth connection with disturbing frequency. Limited notification abilities. No text message alerts. Janky iPhone app.


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Good Lookin' Out



The other strap-it-on-and-get-rad cameras out there — the GoPros and the Contours and the Ions — are all pretty sick in their own right. But for ease of use, no camera is sicker than Drift Action’s HD Ghost cam.


It has enough capability and pure oomph to keep up with the competition — it captures 1080p at 30fps and 720p at 60fps, and it can talk to your other devices via Wi-Fi — but it also comes stock with features other cams make you pay extra for: an integrated 2-inch color LCD screen; big, meaty navigation buttons on top of the camera; and a wrist-mounted remote control that lets you start and stop recording from up to 30 feet away. The whole thing’s waterproof up to 9 feet, too, so mountain biking through a rainstorm or snowboarding during a whiteout doesn’t require a separate waterproof case.


Now, 1080p at 30fps isn’t the best in class. The best camera for slow-mo footage is the GoPro Hero3 (also $400), which offers double the frame rate at 1080p. And all those additional features — the remote, the LCD screen, the waterproof case — are available in some form or another with other cams, albeit usually at an extra cost. What makes the HD Ghost stand out is how easy to use it is. Thanks to the clearly labeled buttons and the intuitive menu on the LCD screen, I was able to ditch the user guide and still access the majority of the Ghost’s functions.


The wrist-mounted remote is great, too. The controls can be operated with heavy gloves on, and the buttons make changing settings, swapping functions, and checking out the footage you just captured remarkably easy. Colored LED lights on the watch-sized unit let you know what mode the Ghost is in, as well as the camera’s status.



My favorite feature on the Ghost is the on-the-fly video-tagging capability. When it’s in what Drift calls “Flashback mode,” the camera records video on a continuous loop ranging in length from 10 seconds to five minutes. If something sweet happens on your bike ride, you can press a button and save the last minute of footage (or however long), then immediately start a new loop. Not only does this save precious space on your memory card, but it also saves you from having to wade through hours of boring footage to find the good clips.


During my test trip to Squaw Valley in Northern California’s Lake Tahoe area, I never lost footage due to user error (leaving the camera off and thinking it was recording when it wasn’t, which I usually do all the time), and the rotating lens let me mount it just about anywhere without tweaking my angles. I was satisfied with the footage. It was clear and sharp, and I was able to snag the occasional still photo while I was recording video.


Here’s a highlight reel. This string of clips is made up of raw video straight from the camera.





The GoPro Hero and the new Sony Action Cam are still the wearables to beat for image quality and (especially with the GoPro) capturing slo-mo shots. But I can heartily recommend the HD Ghost, especially for those who’d rather get outside and start recording than spend hours digesting a manual to figure out how it works.


WIRED Simple out-of-box use. Battery lasts about three hours. Waterproof to 9 feet without a case. Intuitive smartphone app interface. Awesome remote you can strap to your wrist, or anywhere. Rotating lens lets you position it pretty much anywhere on your body or board and still find acceptable angles. Can capture 11-megapixel stills while shooting video.


TIRED Heavy. Multicolored LED lights aren’t great for us red/green colorblind folks. Pricey — Sony’s camera is less expensive.



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Pinterest Gets a Billion-Dollar Bump, Pins More Cash to Its Boards


Everyone’s favorite online discovery site Pinterest has raised yet another round of funding, $200 million from San Francisco firm Valiant Capital Partners, the company confirmed Wednesday. Existing investors, including Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital also participated. The massive round – twice as much as Pinterest’s last VC infusion of $100 million – values the company at $2.5 billion, according to Pinterest. All for a company that has either yet to figure how to make any money from its 50 million monthly visitors, or just as likely is keeping its mouth shut about its plans.
In the last year Pinterest has exploded. What started out as an invite-only social bookmarking network, where anyone could save a photo and link they found online, has become one of the top 50 websites, according to comScore. In May 2012, the site attracted $100 million at a $1 billion (or $1.5 billion, depending on who you talked to) valuation from Japanese firm Rakuten, leading venture capitalists and the media to hint at the possibility of another bubble set to burst.

It’s spent some of that money on buying recipe aggregator PunchFork in January 2012, and on a new office near San Francisco’s design district. Another chunk of that cash went toward growing the 20-person team to more than 100 employees.


With this new cash, Pinterest is going abroad and buying more companies, says early Pinterest investor Rick Heitzmann of FirstMark Capital. “Pinterest will continue to build out and improve its products; you’ll see more international expansion and there will be additional acquisitions to fit Ben’s (Silbermann) greater vision for the company,” he says. The site is already popular in Europe and Asia, but Pinterest has plans to add more languages and create a more custom experience in other countries.


While $200 million seems over the top for a company that’s not pulling in any revenue, it’s just right, according to Heitzmann. “You always want more than enough capital to execute the vision,” he says. “Pinterest’s vision is to become one of the largest companies in the world for both online and offline discovery, and we want to make sure the company has enough to do that.”


Apparently a lack of revenue isn’t a problem yet. Heitzmann isn’t worried, saying when the time comes Pinterest will find a way to make use of all the content we’re pinning to our board to turn a profit. There’s already been hints of how that might happen. Pinterest started pulling in pricing information when someone pinned a product from an online shop. Pinterest is also immensely valuable to e-commerce retailers because of how much traffic a pin of a dress or coffee mug can send to their sites, and there’s been talk that businesses would be willing to pay for those referrals.


Still, potential avenues for revenue do not equal actual revenue. And while investors championed enterprise startups in the market last year for their clear-cut business models, it seems VCs are still taking their chances on a consumer company with lots of pretty pictures, lots of users and no profits. Either Pinterest’s viral growth is just that impressive, or there’s something else going on behind the scenes that have investors signing those fat checks. We’re betting on the latter.


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Turkish Soccer Fans Roar Loudly Enough to Damage Your Ears



ISTANBUL, Turkey — The Turks, who love football as much as anyone, have the loudest fans on earth.


The 51,998 people packed into Turk Telekon Arena, home to the Galatasaray football club, let out a 131.76-decibel roar during a match against Fenerbahçe two years ago, enough to secure a spot in the Guinness book of records. That’s louder than The Who during their 126-decibel gig in London in 1976, and louder even than standing behind a fighter jet at takeoff.


They haven’t gotten any quieter.


Check out a Galatasaray game and you’ll have no doubt how much the Turks love the sport Americans call soccer. Oh sure, their three biggest clubs, Galatasaray, Fenerbahçe and Beskitas, may not be the most successful, but they boast millions of followers.


Millions of very, very loud followers. The fans, profiled in Ford’s Fantastic World of Football documentary series, are passionate about the beautiful game, and want everyone to know it.


They pack the stands, screaming as if the the match will be won or lost on noise alone. I brought along a decibel meter for a recent match and the din hit 97 decibels — about as loud as a jackhammer, and enough to cause some serious hearing loss at sustained levels. It was modest compared to that derby game against Fenerbahçe, but enough to make your hair stand on end.


So even if the team can’t guarantee the right result, one thing Galatasaray’s fans can guarantee is an incredible — and incredibly loud mdash; atmosphere.


Video: IncWord.com



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Same-Day Delivery Darling Shutl Takes on Amazon's Ground Game


Imagine ordering something online, but instead of the store telling you when your package will arrive, you tell them. A few million U.S. residents will soon have that option as same-day delivery darling Shutl prepares for its stateside launch within about a month.

The U.K.-based company has already received a lot of love from startup watchers and investors, including UPS, which has put $2 million behind Shutl. Already widely available in its home country, the hotly contested race among the biggest online retailers to make same-day delivery workable has created a lot of anticipation around whether Shutl can deliver on its ambitious promises in the U.S.


Shutl partners with specific retailers, who offer two Shutl delivery options during online checkout. If you choose the first option, “now,” Shutl promises to get you your order within 90 minutes. The second option, “when,” lets buyers pick any one-hour delivery window they want—any day, any time, Shutl founder and CEO Tom Allason says.


The only catch: You have to live within 10 miles of the store you’re ordering from.


At a time when Amazon offers millions of products at next-day delivery speed, such a limitation might seem like a tough sell.


But Allason says seamless same-day, name-your-own-time delivery gives brick-and-mortar stores an advantage against Amazon they didn’t have before—and an advantage Amazon can’t match.


Because its inventory lives at massive distribution centers at a distance from big cities, Amazon can’t avail itself of the efficiencies afforded by urban density, Allason says. In other words, Amazon’s trucks have to drive farther, and they all have to start at the same place.


Shutl’s software platform, on the other hand, finds the nearest brick-and-mortar store to the buyer and the nearest courier to the store.


“Their idea of local distribution is at state level,” Allason says of Amazon. “Our idea of local distribution is at street level.”


To be clear, Shutl is not a trucking company. It doesn’t have its own fleet. It’s a software company (Allason says two-thirds of his employees are engineers) that plugs store ordering and inventory systems into one end of its platform and the extra capacity of existing courier companies into the other end. Retailers pay Shutl a fee for each delivery they coordinate. The cost of a Shutl delivery for the buyer is typically under $10.


Other same-day startups such as Postmates do something similar, though Postmates functions as a stand-alone app that offers to pick up and ferry any item from any store. Its closest cousin here is likely eBay Now, which also offers one-hour delivery from local branches of national chain stores, though eBay employs its own dedicated couriers.


Allason says Shutl cannot yet reveal which retailers his company is working with in the U.S. In the U.K., stores offering Shutl as an option include Argos, one of that country’s largest online retailers after Amazon. And in that country at least, Shutl appears to be taking off: Allason says Shutl now reaches about 75 percent of the British populace and handles about 30,000 orders every day.


In one way, reaching an audience of that scale in the U.S. shouldn’t be hard. The first 12 metro areas Shutl is targeting here have twice the population of all 60 cities Shutl serves in the U.K. combined. The first three Shutl plans to serve in its debut—New York, San Francisco and Chicago—are all large enough and dense enough to provide a serious testing ground for same-day.


But beating Amazon in this country’s wide-open spaces won’t likely happen, Allason acknowledges. The economics of same-day delivery break down when stores and customers are too spread out. For rural residents, getting something the same day will still mean what it has for decades now: Getting into the vehicle and going to Walmart.


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Pondering the Point of Snow Bikes While Riding With Wolves


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Wired Science Space Photo of the Day: Ancient Water Flows on Mars


High-Resolution Stereo Camera nadir and colour channel data taken during revolution 11497 on 13 January 2013 by ESA’s Mars Express have been combined to form a natural-colour view of the region southeast of Amenthes Planum and north of Hesperia Planum. The region imaged, which lies to the west of Tinto Vallis and Palos crater, is centred at around 3°S and 109°E, and has a ground resolution of about 22 m per pixel.

The image features craters, lava channels and a valley from which water may have once flowed. Dark wind-blown sediments fill the valleys and the floors of the craters.


Image: ESA/DLR/FU Berlin (G. Neukum) [high-resolution]


Caption: ESA

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The Quirky World of Competitive Snow Carving Comes to California



The weekend at Northstar ski resort in Truckee, California, is beautiful, sunny, and in the 30s. For eight teams of snow carvers from around the world, though, it’s terrible — the melty snow is sloppy, hard to carve, and even dangerous.

Teams of three from Finland, Japan, Germany, Canada, and the U.S. were selected from more than 40 applicants for the inaugural Carve Tahoe, a five-day competition to hew works of art from 14-foot-high, 20-ton blocks of snow. But despite the bad snow, the teams rely on decades of experience, handcrafted tools, and creative techniques to fashion their massive sculptures. The team members are sculptors and artists and designers, but also doctors and lawyers. Though they spend weeks each year carving, nobody makes a living doing it.


“Everyone seems to have their own method of doing things,” says Team Wisconsin’s Mark Hargarten. “It’s amazing how different they are.”


The Wisconsin team uses a grid system for their carving — a Native American wearing an eagle costume, its feathers turning to flames, called “Dance of the Firebird.” The polyurethane model they built is scaled so 1/2 inch equals one foot on the finished snow sculpture. They cut a copy of the model in four, and covered each section with clay, sectioned in 1/2 inch increments. They etch corresponding lines in the snow, one foot to a side, and they peel off one piece of clay, carve the part of the sculpture they can see, and move on to the next.


“You never get lost using the method,” says Dan Ingebrigtson, a professional sculptor from Milwaukee. “Three or four guys can work from different angles, and meet in the middle.”


Wisconsin’s got several other strategies behind their carving as well. From the south, it looks like they haven’t even started; they left the southern side of the block intact to protect the rest of it from the sun, and the wall has been decimated by the heat. More than 20 percent of its thickness has melted by Sunday night, three days in. After the sun goes down, the team is hollowing out the interior of the structure, so it will freeze faster overnight.


Other teams are relying on nighttime freezing as well. A team partly from the U.S. and partly from Canada carves spires from blocks they removed from the sculpture, and plans to attach them to the top of their sculpture, “The Stand,” which incorporates four interwoven trees. They’ll use melty snow pulled from the middle of the block right when the sun goes down to cement the tops onto the trees, says team member Bob Fulks from the top of a stepladder as he cuts away at the sculpture with an ice chisel.


Fulks’ team is leaving Tahoe after the competition to go straight to Whitehorse, in the Yukon, for another competition, where he anticipates no problems with warm weather.


“It’s a good gig, you can travel all over the world doing it,” he says. “You go around and see the same people.”


Many of the carvers know each other from previous competitions.


“We’ve sculpted with almost everybody here before,” says Team Idaho-Dunham’s Mariah Dunham, who is working on “Sweet House (of Madness)” with her mother, Barb. The creation is a beehive, with the south side as the exterior, and the north side (intentionally placed out of the sun) as a representation of the comb, including hexagonal holds that perforate all the way to the hollow interior.


Though Carve Tahoe is new, snow carving is not. Many of the sculptors have been at it for more than 20 years, traveling around the world and meeting and competing against many of the same people — though each competition demands unique new designs from all the sculptors. Kathryn Keown discovered snow carving while Googling something completely different, and decided she wanted to host an international event.


“First we fell in love with the sculptures, then we fell in love with the sculptors,” says Keown, who founded the competition with Hub Strategy, the ad agency where she works.


Keown contacted several ski areas before Northstar, but the resort was on board right away; its owner, Vail Resorts also owns Breckenridge, where one of the biggest and most prestigious snow carving competitions is held.


But Keown wanted to commit to the design of the competition, not just the sculptures. Applicants submitted their designs last summer, and Keown enlisted Lawrence Noble, chair of the School of Fine Art at the Academy of Art University to help choose modern, complex, realist designs. She wanted no artsy, kitschy snowmen.


Then she chose a design-friendly logo and judges. In addition to Noble, the panel of judges features a sushi chef from Northstar, two interior designers, a photographer from nearby Squaw Valley, and Bryan Hyneck, vice president of design at Speck, which makes cases for mobile devices and was one of the event’s sponsors.


“The level of complexity and sophistication in this type of sculpture is just amazing,” says Hyneck, who has judged industrial and graphic design competitions, but never snow carving. “It’s amazing how organic some of the shapes can be.”


As a judge, Hyneck says he’ll focus on the craft and the execution of the sculptures, and how the sculptors use particular techniques to take advantage of the snow’s properties. But he adds that subject matter, point of view, message, and relationship to a theme are all important points as well.


“Anybody that is really going to push the limits of the capabilities of the media is going to get a lot of my attention,” he says.


For some, like the Germans, that means suspending massive structures made completely of snow. Their sculpture, titled “Four Elements”, features four large spires encircled by a tilted disc. Despite a trickle of melted snow dripping off the bottom edge, one — or even two — of the German carvers frequently stand atop the sculpture, using saws or chisels to shape the towers.


Sunday evening, after the sun has gone down and the temperature dropped, Josh Knaggs, bearded, with a cigarette in his mouth, is sitting in the curve made by the largest bear from the Team Idaho-Bonner’s Ferry sculpture, “Endangered Bears.” Wearing a blue event-issued jacket, he’s brushing out the hollow loop made by mama and papa bear.


Three days later, the judges award Knaggs and his team third prize, with Japan’s modern work, “Heart to Heart” coming in second and Germany’s gravity-defying “Four Elements” taking first. The teams disperse, and after a few more sunny days, Northstar tears down the structures before they get too soft and fall — all except the German piece, which can’t bear its own weight and collapses after judging is complete. But the ephemeral nature of the snow is part of what attracts the competitors.


“It’s for the moment, and it’s a beauty all in itself, creating something that’s gonna be disappearing, you know, it’s okay that it disappears,” says Team Truckee’s Ira Kessler. “We are making it for the moment.”


All Photos: Bryan Thayer/Speck


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AMC Aims to Repeat <em>Walking Dead</em> Success With New <em>Terror</em> Series











And the first cable network looking to capitalize on the massive mainstream success of The Walking Dead TV show is … Walking Dead network AMC. After proving that modern horror can draw audiences to rival — and, in some cases, beat — the big broadcast networks with the adaptation of Robert Kirkman and Charlie Adlard’s long-running zombie comic, the network is developing a second horror drama based on Dan Simmons’ aptly named 2007 novel The Terror.


The Terror offers a fictionalized version of the real-life “lost expedition” of British Royal Navy officer Captain Sir John Franklin in 1845, in which two vessels, the HMS Erebus and the HMS Terror, became trapped in ice in the Canadian Arctic, leading to the eventual deaths of both ships’ crews. While the true story of what happened to the expedition is both mysterious and grisly, Simmons’ take on it is far more ready-for-television, featuring a mythological beast hunting the crews and continually fracturing alliances and relationships between the human survivors.


Much as it did with The Walking Dead, which was originally the product of producer Gail Anne Hurd (Alien, Terminator) and writer/director Frank Darabont (The Shawshank Redemption),  AMC is relying on well-regarded genre veterans to usher the show into reality. Blade Runner and Prometheus director Ridley Scott will be executive producer for the series, while his production company, Scott Free, pairs with Television 360 (Game of Thrones) to bring the show to screen. A pilot script is currently being written by David Kajganich, a screenwriter whose previous credits include 2007′s Invasion of the Body Snatchers remake, The Invasion.


Considering the record-breaking success The Walking Dead has had, the real surprise isn’t that AMC wants to try and repeat its successful formula with a new series; it’s that other cable networks aren’t doing exactly the same thing already.






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SmartBall Keeps an Eye <em>Inside</em> the Ball



The old sports cliche “keep your eye on the ball” is getting a modern twist by an Australian sports tech company that’s putting an eye inside the ball.


Catapult Sports is rolling out the first major trial of ball-tracking technology this spring during the Australian Football League’s pre-season NAB Cup. SmartBall uses a tiny sensor inside the ball and fist-sized GPS trackers worn by players to produce a two-dimensional model of how the players and the ball move on the field.


There are two benefits to this. First, the player-worn devices send data to the sidelines, allowing trainers to determine who is working at peak levels, who is tiring and how changes in ball possession could be affecting their levels of effort. This type of sports-science approach is old hat for Catapult, which has long supplied its OptimEye monitors to professional, college, and Olympic teams around the world.



More on Sports Data Tracking:









SmartBall expands the benefits of data-tracking from health monitoring and to in-game strategy and analysis. The technology can track who’s had the ball and for how long, where it is on the field, how it got there and at what speed. By examining real-time data, coaches can see where their formations and plays work and where there are weak spots. This will allow changing tactics during the game and in practice sessions.


“There’s going to be a lot of learning this season,” Luke Millar, Catapult Sports’ global manager, said. “People know it’s an amazing tool, but they’re going to sit down and say, ‘How are we going to use this information?’”


Such data also could be broadcast to fans watching the action, providing new insights into gameplay.


Leagues have been hesitant to implement any tracking system that altered the primary tool of the game: the ball. No changes in dimensions were allowed, and anything that altered how the ball bounced, spun, flew, or felt was a non-starter.


Catapult solved that problem by removing the transmitter from the chip inside the ball. Now the chip weighs just over half an ounce, so the ball stays within the specified range of 17 to 18 ounces. The transmitter is in the small GPS units included with each player’s game-day equipment.


The in-ball module sits snugly inside a pouch with the ball’s interior bladder. Two beacons — one with a range of 16 to 47 inches and another with a range of 3 to 16 feet — pulse five times per second, sending data to the receiver. The receiver typically is strapped into a vest worn and sits comfortably between the player’s shoulders. The data recorder worn by the players can tell whether the player has the ball and can produce accurate measurements of possessions, speed, and distance.


The NAB Cup will mark the first time the ball-tracking tech has been used in an official game, but a few teams, including Gold Coast, North Melbourne and Adelaide, have tested the system during preseason practice. If all goes well, Catapult co-founder and COO Igor van de Griendt said he foresees the SmartBall being used at a future Super Bowl.


“We see the ball tracking as having enormous potential for Australian football and rugby this year, but have our sights on soccer and (American) football in the near future,” he said. “We’re all pretty excited about where the technology is headed.”


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Bowlus Travel Trailer Is So Retro-Cool It Hurts











Think there’s nothing better than a vintage Airstream, those old-school Twinkie-shaped campers that define Americana? Think again. The Bowlus Road Chief is even cooler, and it’s coming back.


The original Road Chief dates to the 1930s and was created by Hawley Bowlus, the aviation designer who brought us the Spirit of St. Louis. They’re also crazy expensive because they’re incredibly rare. Just 80 were built before World War II, when the company stopped production. John Long and Helena Mitchell, a husband-and-wife team of Canadian tech entrepreneurs, bought the rights and patents and are launching an update of the 1935 Vintage Bowlus Travel Trailer. They’ve made the first and have been driving around the United States. Four more are under construction, and they’re taking orders.


It’s got a vintage vibe, but the inside is thoroughly modern, with features like Wi-Fi and solar panels. There’s a full bathroom, a kitchen with two-burner stove, twin beds that can convert into a king, latch points to carry kayaks and paddle boards, polycarbonate seating fabric, and an awning. As for the lavatory, the toilet empties into a sealed container that can be emptied into a regular toilet — regular trailers use hoses that dump into special RV stations. Seals and filters keep the stink contained. The whole interior, down to the bedsheets, is fully customizable.


The whole thing stands almost eight feet tall, is 23.5 feel long, and weighs in at under 2,000 pounds. It’ll retail for around $100,000, but the price tag includes having your trailer’s name etched in the wheel skirts.







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Haters Don't Hate Amazon (Facebook On the Other Hand ...)



Check the comments section on any tech blog: People love to hate Apple. They love to hate Microsoft. And Facebook. Each of these companies has spawned a parallel online hater community.


But Amazon? Not so much.


The Amazon haters are no doubt out there. But I contend that the intensity of that hatred just isn’t as high.


Top 5 companies by reputation


Backing me up on that is a new survey from Harris Interactive (HPOL) that found the general public respects Amazon more than any other U.S. corporation.


The marketing firm polled 19,000 U.S. residents in deep detail to find out how they felt about the country’s 60 “most visible” companies. For the first time in the “reputation quotient” poll’s 14-year history, Amazon came out on top.


Rounding out the top five were Apple, Disney, Google and Johnson & Johnson. (Apple’s number-two ranking shows great hate does not exclude great love.)


The poll — independently funded by Harris — broke down reputation into six main categories. Amazon trounced the competition in the category of “emotional appeal,” beating second-place Disney by five points on a 100-point scale – which seems bizarre considering the only contact most of us ever have with Amazon is via a cardboard box.


“Amazon is predominantly a virtual company where you don’t get to see the people. You don’t see brick and mortar,” says Robert Fronk, executive vice-president of reputation management at Harris. “For them to first of all have the highest reputation, but more importantly to be the company with far and away the highest emotional appeal, is amazing.” Harris defines emotional appeal as trust, admiration and respect, not whether you get weepy when your package arrives.


Amazon also topped the products and services category, which Fronk attributed not so much to Amazon-branded products like the Kindle, but the millions of other products it brings together and sells. Even Amazon’s customer service, which is sometimes criticized for being opaque and inaccessible, gets very high marks in the Harris survey from customers and non-customers alike.


Amazon is also helped in the overall survey results by what Fronk describes as the tech industry bump: Americans simply admire the tech industry more than any other. (In what other industry, he says, can a company take a swing at a product and miss and still get credit for taking a chance?) Industries at the bottom of the reputation rankings were tobacco in dead last, followed by government and banking.


Still, tech companies did not escape entirely unscathed. Despite its high rank, Fronk says Apple’s positive reputation is anchored in the survey by positive perceptions of its financial performance — the aspect of its business over which it has the least control. As the company’s plunging stock over the last several months shows, the investing public has no problem tarnishing the reputations of tech companies that don’t live up to expectations


“You don’t want to have the conversations about you moving from innovation and the joy you bring, to always being about the share price,” Fronk says.


Of the most talked-about tech companies, Facebook by far received the least love. While Amazon, Apple and Google all ranked in the top five with total scores above eighty out of 100, and Microsoft ranked 15th with a “good” score above 75, Facebook came in 42nd – sandwiched between Best Buy and T-Mobile – with a score of just over 65, or what Fronk described as the borderline between “average” and “poor.”


“Facebook suffers badly from lack of trust,” Fronk said.


Amazon arguably collects as much personal data about its customers as Facebook does about its users, or at least if not as much, then possibly more intimate: purchase history, product search history, home address, credit card numbers. The Harris survey didn’t ask specifically about individual companies’ use of personal data. Yet it’s hard not to infer that privacy concerns were on the minds of survey participants when answering questions about trust.


Forty-six percent of all respondents said they “definitely would trust” Amazon “to do the right thing.” Only 8 percent said the same about Facebook. Add in “probably would trust” and Amazon’s total shoots to 91 percent, while Facebook’s reaches 49 percent.


Whatever Amazon is doing, or not doing, to earn itself so many points, Facebook apparently needs to take some notes, at least according to this poll’s results. By Harris’ tally, Amazon is the first company in the survey’s history to score negligible negative results across every category. If the results are to be believed, no one really hates Amazon. Says Fronk: “There’s not a detractor base whatsoever.”


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Under the Gun: When Less Time Can Mean Better Problem-Solving






I’m working on an Alien costume. I’ve got the suit. It was built for me, and it’s gorgeous. But I’m making the head myself, and it’s kicking my butt. The problem: I have too much time.


I’ve learned over decades of building that a deadline is a potent tool for problem-solving. This is counterintuitive, because complaining about deadlines is a near-universal pastime. When I worked with the amazing sculptor Ira Keeler on the space shuttle for Clint Eastwood’s Space Cowboys, Keeler was always proclaiming, “With a couple more weeks, this could be a nice model.” We’re conditioned to believe that the deadline is working against us. But I’m not so sure.


I’d like the head I’m building to be animatronic. The lips would curl back and the jaws would open and snap out, just like in the movie. I’d also like all of these to be controlled by the wearer’s facial movements. I know how each of these actions should work individually, but I keep getting stumped when it comes to choreographing them all to operate together. And when I’m stumped without a deadline, I tend to let things go. So the head has pretty much sat on my bench for seven months.


Any cursory perusal of a fan/maker forum on the web reveals two distinct kinds of projects: the long, meandering, inconsistently updated but impressively detailed effort and the hell-bent-for-leather, tearing-toward-a-deadline build. Solutions to problems of the first type are often methodical and obvious. Solutions for the second type are much more likely to be innovative, elegant, and shockingly simple.


Invariably, the second type of project is propelled by an upcoming event: Comic-Con, Halloween, or even just a visit to a children’s hospital with the 501st Legion (a loosely knit group of Star Wars costumers). Deadlines refine the mind. They remove variables like exotic materials and processes that take too long. The closer the deadline, the more likely you’ll start thinking waaay outside the box.


Meanwhile, my alien head sits there, taunting me, awaiting its resurrection.


Adam Savage (adamsavage.com) is a sculptor, special-effects fabricator, and cohost of Discovery Channel’s MythBusters.


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